In the digital, tech-driven era, doing business without a website is just not possible. To stay ahead of the curve and drive more online traffic, having a website is a must.
However, to ensure the optimum success of your website, the choice of an appropriate content management system matters a lot. That is where WordPress comes into the picture. It is one of the most extensively used platforms by businesses in recent times.
Did you know that WordPress powers nearly 42.2 percent of all the websites on the internet? Yes, that’s true!
Still, wondering whether to leverage WordPress for your small business or not? In that case, read on to explore the most convincing reasons. Let’s dive in!
1. Easy and Quick Setup
Most people have a perception that developing a website is always challenging. However, this isn’t true in all cases. Especially when you are using WordPress for your website development, you can expect an easy and quick setup.
The process of configuring WordPress takes much less time than you can actually imagine. Moreover, there are several hosting providers that offer an auto installer feature that allows you to complete the installation in just a few clicks.
All you have to do is provide your essential details like username, password, and more. The default settings of WordPress are enough to help you get started.
Even if your hosting service provider does not offer an instant installation feature, do not worry. You can easily find a lot of online resources that can provide the necessary guidance and enable you to complete the setup process.
2. Website Ownership
When you are running an online business, having complete ownership of your website is vital. However, many website building services offer only limited access to the owners.
The good news is that you can get full website ownership when you decide to leverage WordPress. It provides the users with access to the source codes. That means you can personalize and modify the website as per your unique requirements in a hassle-free manner.
Moreover, scaling your website as your business grows is also simple and easy. WordPress allows users to choose the hosting provider as per their convenience.
Also, you can easily manage, control, and publish content on your website. There isn’t any restriction on that. All the blog posts, video product listings, or web pages will completely belong to the business owner.
3. Low Cost of Development
It is no surprise that if you have just started a small business, you are likely to have a lot of budget constraints. That is why you should look for different ways to lower your costs as much as possible.
However, building a website comes with a number of costs. There are many important factors that affect the cost of creating a website . Right from selecting a reliable platform to hiring professional experts, you need to factor in several factors.
But if you want to build an appealing website at a low cost, choosing WordPress as your CMS platform can be the best decision. WordPress is a free and open-source platform. It can enable you to significantly minimize your development costs and use your funds for other purposes.
Moreover, as the platform is easy to use, it can even eliminate the need to hire professionals and enable you to build your website in a budget-friendly manner.
4. Access to a lot of Themes and Plugins
WordPress offers a wide range of WordPress plugins and themes from individual developers and third-party companies. The themes allow the users to alter the design of the website. On the other hand, the plugins let you add more functionalities and features to your website.
With the help of these plugins and themes, you can easily build your website just the way you want. Whether you want to develop a community forum, a photography gallery, or a blogging website, everything is possible with WordPress.
5. Easy Maintenance
Your job doesn’t end with building a website for your small business. You also need to maintain and update it regularly to ensure that it stays relevant and keeps attracting more customers.
However, maintenance is often a challenging task for the business. Using WordPress can make it pretty simple and easy for you.
WordPress comes with a maintenance mode. It can inform business owners when it is essential to make changes to their website. As a result, you can avoid security risks and the risk of making a bad impression in the minds of your target audience.
6. Easy Permission and Access Management
When your business starts growing and the number of users increases, you will have to manage the access and permissions. WordPress can make it pretty simple and straightforward for you.
The platform comes with a user role feature that lets the owner of the business website decide what a user can and cannot do within the website. Basically, there are 6 user roles in a WordPress website. It includes Author, Admin, Subscriber, Contributor, Administrator, and Editor.
While an Admin can access all the files on the website, a Subscriber can only read the content available on the site. It helps improve the overall security of the website.
7. Fast and Responsive
In this fast-paced world, nobody likes to wait. If your website takes more time to load, your visitors are likely to abandon the site and turn to your competitors. An easy way to avoid such issues is to make use of WordPress for your website development.
WordPress can provide you with a satisfactory loading speed. It ensures offering a good user experience to your visitors and enhancing the success of your small business.
In the competitive business landscape of today, ranking high on the search engine result pages matters for every business. While there are several techniques to boost your SEO rankings, an easy way is to build your website using WordPress.
WordPress is designed for SEO. So, without much effort, your site can easily rank higher on the search engine result page. Moreover, you can also leverage the SEO plugins and tools to boost the visibility of your website even more.
9. Huge Community
WordPress has a huge community of active users. In the community, regular discussions on different topics and industry trends take place. As a result, you can stay updated about the latest trends in the market and make the essential changes to your site.
Moreover, in case you are stuck in the development process, you can easily reach out to the experts in the community. The professionals can provide you the essential guidance and help in fixing the issues at the earliest.
Today, more and more people prefer accessing websites on their mobile devices instead of desktop computers or laptops. When you choose WordPress for your website development, your site automatically becomes mobile-friendly. That means users can gain access to your website via their smartphones in a hassle-free manner.
Choosing the apt platform matters a lot for the success of your small business. While there are several options available, WordPress proves to be the best one. WordPress is an open-source platform that allows you to easily build a fast, responsive, and SEO-friendly website.
Now that you know the benefits of WordPress, it is time to leverage it. Hire the professionals and get started with your website development.